Lead Generation 101: 8 Must Know Key Terms

Whether you’re new to lead generation marketing or a seasoned pro, it’s never a bad idea to go back to the basics. In this article, we’ll define eight of the most common lead generation buzzwords to get you up to date on your lead gen marketing...

MOVology Partners with So Cal Production Print Facility to Create a Full Service Marketing Campaign

At MOVology, we know that set-it-and-forget-it is a losing mindset for marketers – and the same is true for any company providing marketing services.

To that end, MOVology is proud to announce its partnership with Advantage, a marketing...

5 E-commerce Lead Generation Strategies for 2018

For the third quarter of 2017, total retail e-commerce sales topped $115.3 billion – and that number continues to grow.

To avoid paying massive lead acquisition costs that never get recouped, you’ll want to follow generation strategies that...

5 Reasons Why Marketing Automation is Crucial for your Business

Did you know that according to Scripted, 44% of salespeople give up after one follow-up? And that the average sales person only makes 2 attempts to reach a prospect (Sirius Decisions)....relaying on human expertise also means relaying on human...

Online Retailer...A 45 day test, A $1.7 MILLION dollar result.

E-commerce continues to be one of the fastest growing retail sectors. The Census Bureau of the Department of Commerce reports over $89 billion in sales in the fourth quarter of 2015 in US markets alone. It is estimated that by 2018, US...