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Are My Follow-Up Emails Legal? CAN-SPAM Act & Abandoned Form Recapture

The CAN-SPAM Act and Abandoned Form Recapture: Are My Follow-Up Emails Legal?

Most marketers want the chance to remarket to their customers and cart andform abandoners. Unfortunately, many campaign managers are detterde by CAN-SPAM laws that...

4 Ways to Find New Prospects and Improve Lead Hunting

4 Ways to Find New Prospects and Improve Lead Hunting

Most businesses rely on a combination of practices to keep bringing in new customers and clients, including through referrals, traditional advertising and digital marketing. In this article,...

4  Lead Generation Hurdles & How to Overcome Them

Do you understand how tech-fueled lead generation campaigns work, but still face significant roadblocks that prevent your company from turning leads into loyal customers? If so, read on. In this article, we’ll uncover four major hurdles that...

Remarketing vs. Retargeting: What's The Difference?

Remarketing vs. Retargeting: What's The Difference?

Tired of abandoned carts and forms? Feel like you’re always this close to converting a lead, only to watch them slip away? If so, you’ve probably considered implementing online conversion...

7 Elements of Effective Sign Up Forms

As a marketer, your biggest challenge is to get the eyes of the audience you’re trying to attract. But once you have them, how do you turn those eyes into information?