MOVology's Unique Recapture Patents, Explained

What makes MOVology's services so unique?

If you haven’t noticed yet, one of the big things that differentiates us from other remarketing companies is our patented technology. Over the years, we’ve developed four groundbreaking patents that have allowed us and our clients to effectively recapture the attention of lost leads.

 

A patent is basically like intellectual property; it grants essentially exclusive rights to the inventor. In this piece, we’ll explain our four very technical patents in plain English, so you can really understand what the folks at MOVology do all day.

Patent: US 10,042,838

This patent, issued on August 7, 2018, is crucial to MOVology’s recapture methodology. According to MOVology CIO & Co-Founder Peter Norton, this patent allows us and our clients to place a tracking pixel on any US-based website for the sole purpose of collecting data from an electronic web form that is not submitted of completed. We can then send that data to a server via API or any other method.

 

This patent provides us with the opportunity to track potential customers in a very precise, reliable way.

For details on the latest published patent check out http://marketing.movology.com/blog/4th-official-us-patent-issued

Patent: US 9,280,531

Another crucial patent, this one was issued on March 8, 2016. This patent allows MOVology and our partners to store data from abandoned electronic web forms in real time.

 

This means that when the doorbell rings or the baby cries or the boss walks in, an almost-customer who failed to complete or submit their form is not really lost. That information is stored safely on our server in real time.

Patent: US 9,286,282

This unique patent allows us to take the stored data mentioned above and then append it to third-party data. Or we can enhance the data by other methods. This patent was issued on March 15, 2016.

 

This allows us to take all that data we’re collecting and storing in real time and make it even more usable and meaningful to our clients’ marketing teams.

Patent: US 9,589,281

Finally, this patent, issued March 7, 2017, permits us to take stored information from uncompleted web forms and remarket to those form abandoners using any medium, including email, direct mail, SMS and social media advertising.

 

Having the data, of course, it just half the battle. You’ll need to really connect with your targets to drive results. There’s a perfect way to remarket to every prospect, but you won’t always know it off the bat. Try out different ways of communicating with your maybe-customers, experiment with messaging and colors, and keep track of what’s working and what’s just wasting resources.

About Us

MOV•ology™ LLC provides real-time automated web form abandonment solutions to increase ROI using our Patented Technology

(US Patents 9,280,531, 9,286,282, 9,589,281 & 10,042,838).

To learn more, visit us at www.movology.com, call us at 714-855-1670 or send an email to info@movology.com.

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