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Are My Follow-Up Emails Legal? CAN-SPAM Act & Abandoned Form Recapture

The CAN-SPAM Act and Abandoned Form Recapture: Are My Follow-Up Emails Legal?

Most marketers want the chance to remarket to their customers and cart andform abandoners. Unfortunately, many campaign managers are detterde by CAN-SPAM laws that...

4 Ways to Find New Prospects and Improve Lead Hunting

4 Ways to Find New Prospects and Improve Lead Hunting

Most businesses rely on a combination of practices to keep bringing in new customers and clients, including through referrals, traditional advertising and digital marketing. In this article,...

10 Funny Subject Lines That’ll Get Your Remarketing Emails Opened

Every business that puts time and money into a remarketing campaign is hoping to see a return on investment. Unfortunately, many emails—even good ones!—go unopened by busy consumers and professionals who likely receive a flurry of messages every...

How to Boost Conversion Using Multichannel Marketing (MCM)

Most businesses do at least a little marketing, and many of these companies market themselves, their services and their products over multiple channels and platforms. If your business is serious about turning leads into lifelong customers and...

4 Must-Haves to Optimize Your Lead Generation Form Creation

If you’re serious about turning your site traffic into a strong list of leads, then you should absolutely consider adding lead generation forms to your company’s webpage, if you haven’t already. If you’re already using lead gen forms and account...